Elisabeth Doucett enlightened us all with her fascinating and dynamic talk about "Finding Your Message: Brands Logos and Taglines" . More and more libaries are seeking long term plans that encompass marketing ideas as they struggle to make towns understand funding the cost of an institution many people perceive as losing relevance. Elisabeth's presentation was clear, concise, and dynamic. She offered alot of great advice about getting started on a marketing plan.
Elisabeth's book "Creating a Library Brand" will be released this summer.